PPP 407 | How to Get Your Message Read, Understood, and Acted Upon, with author Ben Guttmann

Total Duration 37:32

Earn free PDUs while learning how to communicate in a way that people understand and take action Download episode 407


In this episode, Andy interviews Ben Guttmann about his book, Simply Put: Why Clear Messages Win and How to Design Them. They discuss how to design and deliver messages that not only capture attention but also evoke meaningful responses. They delve into concepts like simplicity, fluency, and minimal messaging. Ben demonstrates how linguistic complexity can impact a message's success. Additionally, he shares practical examples, shedding light on how to make your communication more effective, regardless of your role in a project. Overall, the conversation highlights the importance of clear and effective communication in all aspects of life and work.


  • 00:00 Introduction
  • 01:49 Start of Interview
  • 02:10 Defining the Book in Two Sentences
  • 03:53 What Does It Mean to Be Simple?
  • 04:30 How About Fluency?
  • 09:54 They Don't Want The Drill, They Want the Hole
  • 12:20 How Constraints Can Actually Help You
  • 18:11 The Biggest No-Brainer in the Book
  • 23:23 Removing Fluff
  • 27:27 About Using Big Words
  • 29:03 How AI Can Help
  • 32:00 Interview Wrap Up
  • 32:37 Andy Comments After the Interview
  • 36:04 Outtakes

Learn More

You can learn more about Ben and his book at BenGuttmann.com.

If you’d like more on this subject, here are some episodes to check out:

  • Episode 378, with Bill McGowan, about saying it right the first time
  • Episode 349, with Tina Kuhn, on how to communicate with different personalities
  • Episode 342, with Krister Ungerbock about his book TalkShifts--how simple changes to what we say can make a difference
  • Episode 195, with Celeste Headlee about her book We Need to Talk

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Talent Triangle: Power Skills


The following music was used for this episode:

Music: Brooklyn Nights by Tim Kulig
Free download: https://filmmusic.io/song/11192-brooklyn-nights
License (CC BY 4.0): https://filmmusic.io/standard-license

Music: Quantum Sparks [Full version] by MusicLFiles
Free download: https://filmmusic.io/song/10996-quantum-sparks-full-version
License (CC BY 4.0): https://filmmusic.io/standard-license

PDU Categories: Power Skills

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