PPP 275 | Turning Stakeholders and Team Members Into Fans, with author David Meerman Scott
- Published: Wednesday, 18 December 2019 17:56
- Written by Andy Kaufman
Total Duration 51:30
Do Project Managers Need Fans?
So what are you a fan of? Hmmm. Maybe a sports team comes to mind. Or a musical artist. For example, I’m going through a Chance the Rapper phase right now—really enjoying his music. I’m a fan.
Maybe it’s a local restaurant or a celebrity or, ahem, a podcast host. Ha!
But when we think of fandom, we often think of someone famous, or a famous brand. But could it be that leaders of projects could get benefit from learning about how fandom works?
That’s the premise of today’s episode. We’re hearing from David Meerman Scott today about his book new Fanocracy. It’s a book that probably wouldn’t have otherwise come up on your radar screen since it would appear it’s directed more towards brand managers and marketers.
But how about this? What if you could turn your stakeholders into fans of what your team is creating? Further, what if your team members were walking billboards for your company and your products? The science around fandom might just be more relevant to you than initially apparent, which is why we’re talking with David today.
Learn more about David and his services at https://www.davidmeermanscott.com/.
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