PPP 110 | How to Get Your Ideas to Catch On, with author Jonah Berger
- Published: Wednesday, 23 April 2014 22:04
- Written by Andy Kaufman
Total Duration 34:23
Why Do We Share What We Share?
We are constantly sharing. It could be social media status update. An uploaded picture. A recommendation about a restaurant. A praise or criticism about an organization.
This applies in the workplace as well. We relate how a meeting went. How a leader handled a situation (or not). We spread some buzz about a new project release (or fall victim to the growing resistance).
We are sharing all the time. But why do we share? More to the point for this episode for us as leaders of projects and people, how can we understand how ideas spread across groups of people?
Our guest in this episode is Jonah Berger, author of an intriguing book entitled Contagious: Why Things Catch On. Though this would appear to be a book for your friends in Marketing, you'll find in this episode there ideas for those of us who lead projects and teams.
Learn more about Jonah and his book by visiting http://jonahberger.com/books/contagious/.
Thank you for joining me for this episode of The People and Projects Podcast! Have a great week!
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