I got a call this morning from a former coaching client. Two years ago when I was working with Jerry he expressed interest in writing a book, which I enthusiastically encouraged him to pursue. Two years later he’s made significant progress and now had questions about the publishing process. In roughly 20 minutes I happily downloaded lessons that were learned since I published my first book 8 years ago.

Why do I share this story? What if Jerry hadn’t surrounded himself with someone who cared enough to help him out? I don’t want to over-state the value of my advice for certainly there are plenty of websites and services that have information that could help him achieve his goal. Yet there’s something even more powerful about having close access to a circle of people you trust, who you know care about your success, and are eager to help you achieve it.

Jerry has that in me. Who do you have in your inner circle or your “Go To Group” (a term I introduce in my keynote on relationships called The Dirty Little Secret of Business)?

Who we surround ourselves with is critical, and it’s an important lesson in Keith Ferrazzi’s new book Who’s Got Your Back: The Breakthrough Program to Build Deep, Trusting Relationships That Create Success–and Won’t Let You Fail. I first heard of Keith when he wrote the best seller Never Eat Alone: And Other Secrets to Success, One Relationship at a Time back in 2005.

I have to say this upfront: If you lead projects and teams, chances are your success depends far more than you realize on the relationships you build. If you haven’t read Keith’s books, get them today.

I look forward to sharing a recent discussion I had with Keith in this cast.

In addition to picking up a copy of Keith’s books, I invite you to follow Keith’s blog. You can find that, along with many additional resources, at KeithFerrazzi.com.

Thanks for joining us for this episode of The People and Projects Podcast! Have a great week!

Topics: Relationships, Career Development